The new industrial reality
for a more sustainable tomorrow
Sorgenti Italiane Regionali was created to carry out a path of integration and acquisition of the production realities in the beverage sector of the different Regions of Italy, with the aim of raising the level of product and service quality, with a view to sustainable growth and protection of the territory.
Our Mission
A crystalline project
like our water
The Mission of Sorgenti Italiane Regionali is to expand the range and improve distribution, with a sustainable territorial development, capable of enhancing the value of Italian water-producing companies .
Our Vision
SIR Group
Excellence in the Beverage Industry
The SIR Group wants to position itself as a viable alternative to the large international groups operating in the beverage industry, offering a distinctive offering to Italian and foreign consumers.

Path for the future
Sustainable Balance:
The Group's Mission for a Responsible Future.
Achieving the balance between environmental sustainability, quality, food safety and social responsibility is the pivotal goal of the Group's development, which aims at business continuity and maintaining employment by supporting the growth of local products.
A Unique Mission to benefit the environment and the land
The Timeline
of the project
These key steps strengthen the Company's capital and financial structure with the aim of supporting its ongoing growth plan and ambitious Mission: to offer naturally good water through increasingly efficient service, pursuing sustainable and territorial development.
2015
Constitution Sorgente di Puglia S.r.l.
2017
First Bottle sold on the market
2020
Entry of I. P.O. S.p.A. as majority shareholder
2021
Strengthening of share capital and new name " Sorgenti Italiane Regionali S.p.A."
Present
Steady growth with the goal of bringing together Italy's diverse regional waters within the Group
Much more than a group
The SIR Group
Italian Regional Sources

Cerelia Water

