May 2025 lights up with the rhythm, colors and scents of Mexico thanks to Orsini Soda, which launches one of the freshest and most engaging initiatives of the season: Paloma Month. After its success during last year’s World Paloma Day, Orsini Soda is relaunching in grand style by dedicating an entire month to the celebration of the quintessential Mexican cocktail: La Paloma.
A tribute to the hottest cocktail of the moment
Rising to 9th place among the world’s best-selling classic cocktails in 2024 according to Drinks International, La Paloma continues to win over bartenders and fans alike with its simple, refreshing recipe:
- tequila,
- lime,
- agave syrup
- Orsini’s signature Pink Grapefruit Soda.
The origins of a Mexican icon
Born in the 1950s in the small town of Tequila, Jalisco, La Paloma owes its fame to Don Javier Delgado Corona, historic owner of the legendary bar La Capilla. While many tequila-based cocktails relied entirely on the strength of the spirit, Don Javier wanted to create something more refreshing and approachable: thus was born La Paloma, a perfect balance of citrus notes, sweetness, and a slight bitter touch, destined to become the true symbol of the Mexican aperitif.
A soda that makes a difference
Orsini Pink Grapefruit Soda is the key to this celebration: a handcrafted, 100 percent natural product that combines sweet, enveloping pink grapefruit with the more citric and bitter white grapefruit. A refined blend that enhances each Paloma making it authentic and distinctive.
Creative drinklists and activations at top cocktail bars
Throughout the month of May, the best selected venues in Italy will offer an exclusive drinklist with three versions of Paloma: one classic and two original twists designed by the bartenders themselves. With Orsini Soda, every day is Paloma Day!
“Draw the card, win the prize”: the game that entertains
Every customer who orders a Paloma can participate in a Mexican-style activation: draw a tarot-style card and win exclusive Orsini Soda gadgets (hats, t-shirts, bandanas, stickers, temporary tattoos, pins). A simple and engaging dynamic that rewards curiosity and participation.
The Orsini Soda line: quality and creativity made in Italy
The Orsini Soda range was created to accompany the best cocktails with a perfect balance of natural flavors, persistent bubbles and calibrated sugars. Each reference is designed to enhance the drink with personality, in both classics and new interpretations. Highlights include: the Tonic Water, the Ginger Beer and, of course, the Pink Grapefruit Soda, the beating heart of Paloma Month.
A national tour between passion and mixology
Orsini Soda will take Paloma Month around Italy with a tour that will touch cities such as Rome, Naples, Bologna, Lecce, Bari, Monopoli, Rieti, Ischia and many others. An opportunity for customers and the community to enjoy an authentic experience of good drinking and conviviality.
Orsini Soda’s Paloma Month is not just a promotion-it’s a cultural and creative event, celebrating one of the world’s most beloved cocktails with style, authenticity, and plenty of toast. Whether you are a bartender, a mixology enthusiast or just a lover of fresh, citrusy flavors, Orsini Soda is waiting for you in May to celebrate La Paloma together!
