In recent years, the mineral water market has undergone a profound transformation.
While price used to be the main element of choice for consumers, new factors such as packaging sustainability, provenance, mineral content, and source-related narratives are now driving purchasing decisions.
Against this backdrop, brands such as Acqua Orsini stand out for their attentive approach to quality, environmental protection and land value.
Factors influencing choice: beyond price
Purchasing behavior in supermarkets has become more conscious and selective. The modern consumer seeks not only convenience, but a product that reflects precise values and expectations.
The most important criteria in choosing mineral water include:
- Sustainable packaging: growing demand for rPET bottles, recycled materials and innovative formats that reduce environmental impact.
- Provenance and origin: knowing the area of origin and the purity of the source has become a key element of trust.
- Mineral content: characteristics such as alkalinity, presence of magnesium, low sodium or fixed residue influence preferences based on health and wellness needs.
Acqua Orsini, which bubbles up in the heart of the Alta Murgia National Park, meets all these expectations with an oligomineral, balanced and environmentally conscious product.
Private label vs. premium brands: two growing trends
The mineral water market in GDO (large-scale retail trade) is characterized by two parallel trends.
On the one hand, private label, private label waters, chosen for their competitive price and wide availability, are growing.
On the other hand, there is increasing demand for premium brands, perceived as synonymous with quality, naturalness and added value.
In this context, Acqua Orsini represents a benchmark in the high-end segment, thanks to a proposal that combines organoleptic excellence, purity and attention to sustainability.
Sustainability as a sales lever
Packaging is now a decisive factor in the purchasing process. Consumers are increasingly sensitive to environmental impact and prefer brands that adopt recycled materials, plastic-free solutions and innovative formats.
We have embraced this philosophy by introducing bottles made of PET with an ongoing commitment to reducing emissions and protecting the environment.
This choice not only strengthens reputation but also increases loyalty, turning the moment of purchase into a conscious gesture in favor of the environment.
The importance of the label
In the mineral water sector, the label is much more than an aesthetic element: it is a powerful communication tool, including sustainability and storytelling.
In fact, our labels, screen-printed for the VAR line and FSC-certified for the PET line that facilitate their disposal, reduce the water and paper consumption associated with their production.
Not only that, every day we enhance our territory through an authentic narrative that speaks of purity, uncontaminated nature and tradition, transforming each bottle into a symbol of Italian excellence capable of passing on the values of purity of the territory and intrinsic quality that characterizes its subsoil.
Toward more conscious consumption
The role of mineral water in supermarkets is changing.
Price and availability remain important, but consumers are increasingly seeking value, quality and sustainability.
We are committed to responding to this evolution with a unique product that respects the environment and territorial identity, turning every purchase choice into a conscious gesture of daily well-being.
