Sorgenti Italiane Regionali S.p.A. (SIR) presents itself at Beer & Food Attraction 2026 as one of the most dynamic and evolving realities of the Italian beverage scene. A young but already structured industrial group, created with the aim of enhancing local Italian springs through a sustainable, territorial and quality-oriented growth model, capable of combining industrial vision and brand identity.
From February 15 to 17, 2026, SIR will be a protagonist at the Rimini Fair with a space designed to tell not only about the products, but above all about the stories, places and values that make each brand unique. The Group will be present in Hall B5 – Stand 170, a meeting point for buyers, consumers, horeca operators and industry professionals.
In recent years, SIR has embarked on a development path based on targeted acquisitions and industrial investments, with the aim of creating a virtuous system in which each brand maintains its own identity, strengthening itself within a common vision.
Acqua Orsini – The Elegance of the Alta Murgia
The historical and symbolic heart of the Group, Acqua Orsini was born in the Alta Murgia National Park in Puglia, an unspoiled territory that gives the water a distinctive and recognizable profile. Appreciated for its purity, low sodium content and mineral balance, Acqua Orsini has established itself as a benchmark in the premium horeca channel, thanks in part to its elegant positioning and strong ties to the world of high-profile restaurants and events.
Cerelia Water – A story that has been flowing since 1902
From the Tuscan-Emilian Apennines comes Acqua Cerelia, a mineral water with ancient origins, known since Roman times for its beneficial properties. Founded in 1902, Cerelia represents the most authentic and historical dimension of the Group, with a strong vocation for daily well-being and family consumption, without sacrificing quality and production reliability.
Cerelia is also committed to responding to the needs of new generations, combining tradition and innovation for a healthy and conscious lifestyle.
Fonte De’ Medici – The Tuscan Soul of the Group
Based in Monte San Savino, in the province of Arezzo, Fonte De’ Medici embodies Tuscan excellence and the value of territorial tradition. The entry of the brand within SIR strengthens the Group’s presence in Central Italy and expands the portfolio with a mineral water that tells a story of territory, culture and continuity. Fonte De’ Medici also represents a strategic asset from an industrial and logistical point of view, contributing to the Group’s future development.
Orsini Soda – Mixology, creativity and new trends
Alongside mineral waters, SIR brings to the fair Orsini Soda, the line designed for the contemporary mixology world. Premium drinks, Made in Italy, created to dialogue with bartenders and quality venues, following international trends in beverages.
During the Beer & Food Attraction 2026, Orsini Soda will have the launch of a new Limited Edition, inspired by new consumer trends: fresh, bold, ideal for the summer season and for creative interpretations in mixing. A product designed to surprise, which visitors are invited to discover in preview directly at the booth.
An invitation to discovery
SIR’s participation in the Beer & Food Attraction 2026 represents a unique opportunity to get to know up close a Group that looks to the future without losing its connection with its territories. A story made of water, people, investments and industrial vision, which takes shape in a single trade fair experience.
📍 Hall B5 – Stand 170
SIR is waiting for you to discover the authentic taste of Italian springs and the innovations that will accompany the market in the coming months.
