SIR Group Present at Beer&Food Attraction 2024

SIR Group Present at Beer&Food Attraction 2024

From Feb. 18-20, the Rimini trade show will host the 2024 edition of Beer&Food Attraction, an event dedicated to all those in the food service industry. This event will highlight the various excellences in the world of beer, beverages and food with a unique format: three days with networking and professional development opportunities.

Prominent brands, from microbreweries to global companies, will participate in the event, and many food&beverage-related products will be on display: beers, drinks, waters, spirits, soft and energy drinks. There will be competitions and contests such as the Beer of the Year Award, the Italian Cooking Championships, and the Pizza Without Borders World Championship. Also back is the Mixology Circus, a new addition to the last edition, making the event a central meeting point for the Horeca industry chain, with trendy cocktail bars and new international presences.

Among the participants will be SIR (Sorgenti Italiane Regionali), which represents a unique project in the Italian beverage industry. SIR aims to raise the quality of products and services in the sector, actively strives to find the right balance between environmental sustainability, quality, food safety and social responsibility. Its extensive project aims to enhance Italian water resources.

As an integral part of SIR will be Acqua Cerelia, which, at the Beer&Food Attraction emphasizes its connection with the Emilian territory. This water represents the tradition and excellence of the Tuscan-Emilian Apennines, particularly Cereglio, an area that lies in a wide Apennine basin crowned by mountains. Acqua Cerelia enhances the unique qualities of water from these unspoiled mountainous areas and testifies to SIR’s commitment to preserving and promoting the authentic flavors of the area.

Also present at the event will be Acqua Orsini, another member of the group whose Vegbottles made from eco-friendly materials testify to SIR’s commitment to sustainability. This water, which comes from the Alta Murgia National Park, stands out for its balanced taste and beneficial properties, also ideal for the sports sector.

Orsini Soda launches its fifth soda flavor “Lemon Tonic” and expands its already popular range of Tonic, Soda, Ginger Beer and Pink Grapefruit. These products are a tribute to Italian creativity, are made with local and natural ingredients and are perfect for creating unique, high-quality cocktails. Orsini Soda is part of the Acqua Orsini family and represents Italian pride in the production of beverages intended for the mixology world.

We look forward to seeing you in Hall C1 booth 107 at Beer&Food Attraction 2024 at the Rimini Fair to celebrate the love and passion for flavors!

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